PODCAST: Why Cristiano Ronaldo Is The World's Highest-Earning Athlete


Mike Ozanian





SportsMoney

Traffic cop at the intersection of money and sports














Listen to the full episode: </p>
<p>Super star athletes that are global brands have a huge advantage when it comes to off-the-field earnings. That's why Real Madrid's Cristiano Ronaldo tops <a href="https://www.forbes.com/athletes/#6ef70a455ae5" target="_self" data-ga-track="InternalLink:https://www.forbes.com/athletes/#6ef70a455ae5">our list</a> of rich athletes and Lebron James of the Cleveland Cavaliers is right behind him.</p>
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<progressive-image class="dam-image getty size-large wp-image-699319954" src="https://specials-images.forbesimg.com/imageserve/699319954/960x0.jpg?fit=scale" data-height="639" data-width="960" alt="TOPSHOT - Portugal's forward Cristiano Ronaldo heads the ball during the 2017 Confederations Cup group A football match between Russia and Portugal (Photo credit ALEXANDER NEMENOV/AFP/Getty Images)"></progressive-image>
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<p class="wp-caption-text">TOPSHOT - Portugal's forward Cristiano Ronaldo heads the ball during the 2017 Confederations Cup group A football match between Russia and Portugal (Photo credit ALEXANDER NEMENOV/AFP/Getty Images)</p>
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<p>On <a href="https://itunes.apple.com/us/podcast/forbes-sports-money/id1208590594?mt=2" target="_blank" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://itunes.apple.com/us/podcast/forbes-sports-money/id1208590594?mt=2">this podcast</a> Kurt Badenhausen explains how he compiles his annual ranking - from shoe deals to equity stakes in businesses--of the world’s 100 highest-earning athletes. Kurt also gets into why Tom Brady didn’t even make the list - and Floyd Mayweather should make the next rendition.</p>
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Listen to the full episode:


Super star athletes that are global brands have a huge advantage when it comes to off-the-field earnings. That's why Real Madrid's Cristiano Ronaldo tops our list of rich athletes and Lebron James of the Cleveland Cavaliers is right behind him.





TOPSHOT - Portugal's forward Cristiano Ronaldo heads the ball during the 2017 Confederations Cup group A football match between Russia and Portugal (Photo credit ALEXANDER NEMENOV/AFP/Getty Images)




On this podcast Kurt Badenhausen explains how he compiles his annual ranking - from shoe deals to equity stakes in businesses--of the world’s 100 highest-earning athletes. Kurt also gets into why Tom Brady didn’t even make the list - and Floyd Mayweather should make the next rendition.







Follow me on Twitter @MikeOzanian





Mike Ozanian






My mentors were James Walker Michaels, Geoffrey N. Smith and William Baldwin. I started out in the statistics department of Forbes in the mid-'80s then transitioned to w...










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