+72% Increase in Predictive Accuracy, Double the Insights
Building on the latest advances in behavioural science and experimental economics, Prediki offers next generation Prediction Market 2.0 technology which provides significantly improved accuracy and reliability compared to the traditional questionnaire method or expert forecasts. Specialised market designs facilitate a broad range of research objectives, categories, and industries.
An extensive series of experiments and comparative studies - first presented to the international research community at the 2014 Annual ESOMAR Congress - shows that predictive performance increases from 75 to 81% for simple study designs and up to 93% when applying more extensive question battery and cohort structures, corresponding to a reduction in predictive error by 24 to 72%.
Prediki’s market module is complemented by a fully integrated online community module. Analysis of verbal content from your cohort’s conversation ("Market Talk") enriches your quantitative results with underlying qualitative reasons and creative ideas, so you can improve your decision alternatives even beyond those at the outset of your Prediki project. Traditional methods - which deliver only either quant or qual results – only give you half of the picture.
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Latest News
Visit Prediki's stand #39 at the most prestigious industry event of 2018, the ESOMAR Congress in Berlin. We will demo how Executive Management can tap collective intelligence for strategy and get from Possible Futures to Probable ones.
How to improve dissatisfactory "Net Promotor Score" efforts to achieve a more accurate and deeper reading of your customers' minds? Prediki will tell at GOR 2018 at the University for Applied Sciences in Cologne/Germany.
CEOs and Marketing Executives must often act before all details can be known. At IIeX, Prediki will present the predictive approach to ensure the success of companies, projects, and teams under high uncertainty.
Power up Innovation & New Product Development with solution-oriented customer feedback. Tap collective intelligence for rapid perfection of prototypes.
Prediki launches PROMPT, a new breed of test marketing for successful innovations and new products. The agile and flexible alternative to Simulated Test Marketing.
Prediki's joint presentation with GMI/Lightspeed "Predicting the Future" was nominated for "Best Overall Paper" and "Best Case History" at the ESOMAR Market Research Awards 2014.
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